Ethical Persuasion

A science-backed, ethics-first system that helps you build trust, resolve objections calmly, and increase win-rates — without sacrificing reputation.

Dr Kayhan

As a partner of Cialdini Institute, I deliver my trainings with Dr Cialdini's over 40 years of work on persuasion

Persuade Without Pressure
Win With Integrity
Increase Yes-Rates Without Discounts
Win Decisions Without Tricks

Training Outcomes

Close more deals without cutting prices
Handle objections with evidence and empathy
Build fast trust with senior stakeholders
Give your team a shared language they can use daily
See measurable ROI (win-rate, discount ratio, sales cycle, NPS)

Why Ethical Persuasion Is Different

Most persuasion programs teach pressure
We teach proof
We translate behavioral science into real business contexts with ready-to-use scripts, frameworks, and micro-actions so your people apply it the next day

Ethics Pledge

No manipulation
All influence is consent-based
Scarcity, authority, and social proof used only when real
Commitment to inclusivity, data privacy, and cultural sensitivity

Isn’t this just sales tricks?

No. It’s science + ethics. We align interests, clarify value, and earn commitment without pressure

Dr Kayhan YILDIRIM

Cialdini Certified Trainer
PhD in Industrial & Organizational Psychology
MA in Negotiation and Mediation
20+ years delivering negotiation, trust, and persuasion programs across the world
Known for evidence-based methods, scenario-driven practice, and measurable impact

Principles of Ethical Influence

Reciprocity, Social Proof, Scarcity, Authority, Liking, Consistency — with clear do/do not rules.

Framing & Contrast (Ethical)

Clarify options, guide without misleading

Objection Playbook

Identify the real concern → respond with data + empathy.

Commitment Architecture

Design micro-agreements that lead to decisive action